Posts Tagged ‘regulation’

Ethical Merchant Charter

Affiliate marketing has established itself as a key part of the digital marketing mix. Working with merchants, networks, publishers and agencies the IAB through the Affiliate Marketing Council (AMC) has worked to ensure that this industry continues to grown and that necessary standards and best practice are in place to facilitate this growth. At the [...]

Downloadable Software, Code of Conduct – May 2010

In May 2010 the IAB’s Affiliate Marketing Council issued a code of conduct aimed at regulating the use of downloadable opt-in software monetised through the use of affiliate links. This type of software when downloaded on a user’s computer can take a number of different formats, including, but not limited to: ‘Rebate catchers’ used specifically [...]

Voucher Code, Code of Conduct – April 2009

In January 2009 the member networks of the AMC rolled out a code of conduct aimed at regulating the use of voucher codes within the affiliate industry. Following an amendment to the code in March 2009 the code has successfully seen best practice guidelines enforced across much of the industry. All major sites that generate [...]

Former Chair Matt Bailey on the Council’s role in 2009 and Beyond

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