Posts Tagged ‘downloadable software’

Downloadable Software, Code of Conduct – May 2010

In May 2010 the IAB’s Affiliate Marketing Council issued a code of conduct aimed at regulating the use of downloadable opt-in software monetised through the use of affiliate links. This type of software when downloaded on a user’s computer can take a number of different formats, including, but not limited to: ‘Rebate catchers’ used specifically [...]

June 2010 AMC Minutes

June’s AMC saw a bumper turnout of more than 50 affiliates, merchant, agency and affiliate employees for what proved to be one of the most lively meetings yet. It seems a number of recent developments have resulted in the AMC offering probably the only forum for open discussion of these issues. Behavioural retargeting and de-duplicating [...]