Posts Tagged ‘council meeting’

February’s Affiliate Marketing Council Minutes

Here are the minutes from the February 2011 Affiliate Marketing Council held on Weds 23rd: Presentation Deck Affiliate Marketing Council Roadmap 1. Legislation Committee Feedback Legislation committee met on 15th Feb ASA, Asbof levy, EU Privacy Directive key points discussed Key take outs: As presentation Julia Stent: ASA rules. Responsibility sitting with advertiser? Helen Southgate: [...]

November Affiliate Marketing Council Minutes

Last week saw the final AMC meeting of 2010 and for the very first time we recorded the whole session. Here are the first couple of clips (more to follow): PART ONE PART TWO Click if you’d like to view the AGENDA November 2010. Minutes in full: VE Interactive presented their “retargeting” product (see the [...]

Remarketing – What’s it all about?

So 2010 will be known as the ‘re’ year; retargeting, re-engagement and remarketing. Backed up by strong technology the solutions offer advertisers an excellent second bite of the cherry to convert a potentially wavering customer. But inevitably with any new entrants to the affiliate marketplace there are a number of questions that need to be [...]