Posts Tagged ‘best practice’

The AMC Launches Expert Consultation Group

The Marketing Committee of the IAB’s Affiliate Marketing Council (AMC) has set up an Expert Consultation Group in order to provide qualified and experienced responses to affiliate and performance marketing queries from journalists. In 2010 the affiliate channel drove £4.62 billion in online sales, approximately 8% of all online retail sales (source: eConsultancy Buyer’s Guide [...]

Ethical Merchant Charter

Affiliate marketing has established itself as a key part of the digital marketing mix. Working with merchants, networks, publishers and agencies the IAB through the Affiliate Marketing Council (AMC) has worked to ensure that this industry continues to grown and that necessary standards and best practice are in place to facilitate this growth. At the [...]