Posts Tagged ‘Affiliate Marketing Council’

Helen Southgate’s thoughts on November’s AMC

A year goes past very quickly with 2011 being a hugely eventful year in general and also within the safe confines of the AMC. This was the last meeting of 2011 which also meant the last meeting that I would Chair as I hand over the reins for 2012. This meeting again was well attended [...]

November’s AMC Presentation Deck

Here’s the presentation deck from Thursday 24th November’s Affiliate Marketing Council, the last of 2011 and Helen Southgate’s tenure. We’ve omitted the slides covering the results of the affiliate survey as the data has yet to be verified by the IAB. November 2011 AMC Deck (without survey results) View more presentations from the Affiliate Marketing [...]

One year and 35,000 views later…

Today marks the first anniversary since the Affiliate Marketing Council blog went live. When we launched the blog we had some clear objectives about what we wanted to achieve; a hub for best practice, case studies, Council minutes and general industry news. It hopefully stands as a useful general repository for this information, with all [...]

IAB’s Performance Marketing Seminar

The range of digital channels measured on performance will be showcased at the IAB’s Performance Marketing Seminar being held later this month. The agenda for the event hosted at the IAB’s offices in central London on Tuesday 26th July has just been announced and includes presentations on Display, Search, Social Media and Mobile. Some regular [...]

October Minutes – Affiliate Marketing Council

The IAB played host to a full house last week for October’s Affiliate Marketing Council. Attended by around 50 people from all sides of the industry this was the biggest gathering of the AMC to date and I’m reliably informed the IAB’s other Councils attract a tiny fraction of the affiliate equivalent so we could find ourselves [...]