Launch of groundbreaking performance marketing survey to kick off 2013

The first ever dedicated performance marketing survey will kick off the activity of the IAB’s Affiliate Marketing Council in 2013.

Six months in planning and execution, the groundbreaking, independently audited survey is the first of its kind in the world and will show the growth and size of the affiliate and lead generation industries in the UK. Funded by 20 affiliate networks, advertisers, agencies, lead generation companies and affiliates the study is expected to show the industry has grown significantly over the past few years.

A significant part of the first AMC assembly meeting of 2013 will be dedicated to a special presentation of the study by PwC and Tim Elkington, the IAB’s director of research and strategy. This will be a great opportunity for you to hear first-hand the findings of this new study that for the first time has sized and valued the contribution of the Online Performance Marketing industries (principally Affiliate and Online Lead Generation) to the UK economy.

In addition the new AMC Steering group for 2013 will be announced plus details of the activity programme we have planned for the rest of the year.

There will also be legislative updates and proposed revisions to the voucher code of conduct.

Informal networking drinks will follow the meeting due to be held at 3.30 at the IAB’s offices in central London on 24th January.

Check back in  the next couple of weeks for further details.

IAB Affiliate Marketing Council November 2012 & Advertiser Survey presentation decks

Last AMC Assembly meeting of 2012

Just a quick reminder that Thursday sees the last full Assembly Affiliate Marketing Council meeting of 2012. On the agenda will be an update on the PwC survey, useful legislative and self-regulatory information as well as the A4U’s plans for 2013.

Following the meeting we’ll be decamping to The White Hart for a few end of year drinks.

If you’d like to attend there’s no need to register. The meeting kicks off at 3.30 and should last approximately 90 minutes. It’s being hosted by the IAB at their offices in Macklin St.

Here’s a map featuring the IAB’s offices (A) and The White Hart (B):

 

Gearing up for Cyber Monday

With Christmas representing the critical trading period of the year for many advertisers and affiliates alike, so all eyes focus on Cyber Monday, the traditional peak online shopping day of the year.

Opinion is increasingly divided as to when this will be, with the Thanksgiving weekend in the US throwing up different shopping habits to this side of the Atlantic. With the growing maturity of online retail and the emergence of retail so the picture has become blurred with post-Christmas sales also pulling in huge sales, sometimes exceeding any peak day prior to Christmas Day.

With Cyber Monday looming, IAB member, Savoo, has just published an inforgraphic flagging up the key trends and numbers:


Produced by Savoo.co.uk

Affiliate Window mobile handset sales hitting £10,000 an hour

As part of its ongoing mission to highlight the growth of mobile shopping in the performance channel, Affiliate Window has released data showing it’s currently tracking hourly sales in excess of £10,000 through mobile handsets.

The network has been focusing on educating both affiliates and advertisers over the past two years about the opportunities and threats that mobile marketing offers the channel.

Flagging that £2.5m of commissions may not be paid to affiliates in 2012 due to advertisers failing to add affiliate tracking to their m-commerce sites, they also stated that one major retail client had paid out over £100k in commissions through iPhone, Android and Blackberry handsets over the past six months.

With reports suggesting that advertisers are on course to track nearly £1bn in handset sales in the peak two week period leading up to Christmas, it’s clear many affiliates risk being shut out from sharing a slice of this mobile bonanza.

You can read more from Affiliate Window in this recent editorial by Strategy Director, Kevin Edwards.

Separately, the company has also just published its October mobile data. Key points to note:

  • 10.7% of all sales were through mobile devices (inc tablets) – up from 9.9% in September
  • 4.1% of sales if we strip out tablets – up from 3.9% in September
  • 13.3% of traffic came through mobile – up from 12.8% in September
  • 7.8% if tablet traffic is stripped out – up from 7.5% in September
  • Mobile traffic is converting at 3.2% – up from 2.6% in September

Click here to download the full report.If you have any questions or would like further information, please contact Affiliate Window’s Strategy Team.