IAB Research Breakfast – February

 

 

 

Date: Tuesday, 5th February 2013
Time: 8.45am Registration, 9.00am-10am event
Location: IAB Office, 14 Macklin Street, London, WC2B 5NF

Cost:

IAB Member: FREE
IAB Non-member: £120 +VAT
Advertiser: FREE

Join the IAB at a research breakfast briefing where they will be giving IAB members the chance to catch up on recent pieces of IAB research.

Tim Elkington, Director of Research & Strategy, IAB – The Value of Online Performance Marketing. Highlights of the IAB’s ground breaking new project conducted with PwC that examines the value of the online affiliate and lead generation markets in the UK, both in terms of advertiser spend and sales generated.

The research also reveals which industry sectors are taking advantage of online performance marketing techniques and estimates the contribution the online performance marketing makes to the digital and wider economies.
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