IAB performance marketing infographic published

This year’s inaugural Online Performance Marketing study received acres of trade press and industry attention, so the IAB has created an infographic to showcase the key findings.

The infographic is included in a four page booklet and is publicly available from the IAB website, free of charge. You can access it by clicking on the image below.

The booklet forms part of the IAB’s collateral library for takeaway by some of the hundreds of people who visit the IAB’s offices every month.

The full 70-page PwC OPM study is available to members to download from the IAB website. Non-members can buy the report for £995.00 + VAT.

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