Archive for the ‘Sub Groups & Members’ Category

Brand new Ethical Merchant Charter launches

Today sees the launch of the brand new Affiliate Marketing Council Ethical Merchant Charter. The Charter was first launched in 2009 as a guide for advertisers looking to run affiliate programmes according to industry wide best practice. It included advice on notice periods, de-duplication and transparency on types of affiliates. Since then the affiliate channel [...]

Who attends the Affiliate Marketing Council?

AMC Chair Helen Southgate offers an insight into the typical makeup of the Council in 2010. One of the questions that has been raised about the Affiliate Marketing Council is around the representation of all areas of the industry. The below chart shows the representation last year from the various stakeholders within the industry. 59% [...]

Meet the IAB AMC – Webgains

Why Become a Member of the IAB AMC? We became members of the IAB AMC, three years ago, because we believe that our role as a network is not only to facilitate better understanding and working relationships between merchants and affiliates, but to ensure that we actively encourage best-practice in the industry as a whole. [...]

June 2010 AMC Minutes

June’s AMC saw a bumper turnout of more than 50 affiliates, merchant, agency and affiliate employees for what proved to be one of the most lively meetings yet. It seems a number of recent developments have resulted in the AMC offering probably the only forum for open discussion of these issues. Behavioural retargeting and de-duplicating [...]

April 2010 AMC Minutes

The end of April saw the latest gathering of the IAB’s Affiliate Marketing Council in central London. High on the agenda was the new meeting structure, with feedback from both the Regulation and Marketing committees that significant progress had been made in its new format. First up the regulation committee confirmed networks would roll out [...]