Archive for the ‘Council Information’ Category

Launch of groundbreaking performance marketing survey to kick off 2013

The first ever dedicated performance marketing survey will kick off the activity of the IAB’s Affiliate Marketing Council in 2013. Six months in planning and execution, the groundbreaking, independently audited survey is the first of its kind in the world and will show the growth and size of the affiliate and lead generation industries in [...]

IAB Affiliate Marketing Council November 2012 & Advertiser Survey presentation decks

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April 26th 2012 – Next full Affiliate Marketing Council assembly

The next full Affiliate Marketing Council assembly takes place on April 26th in London. If you have any agenda points then do get in touch. As the meeting marks the one month countdown until the enforcement of the revised ePrivacy Directive this is likely to dominate proceedings. The legislation committee has been particularly busy over [...]

IAB Affiliate Marketing Council publishes Consumer Transparency Framework

ePrivacy guidance released for publishers and affiliates Guidance released today by the Internet Advertising Bureau’s Affiliate Marketing Council aims to offer publishers further guidance on affiliate marketing and the revised Privacy and Electronic Communications Regulations (PECR) 2011. The IAB’s Affiliate Marketing Council (AMC), a group of over 100 industry experts across affiliate networks, agencies, publishers [...]

February 2012: Affiliate Marketing Council Steering Group

Last month saw the first gathering of the new Affiliate Marketing Council Steering Group. The meeting gave the IAB the chance to discuss with representatives from all corners of the industry the focus for the AMC in 2012. We will be updating with more information in due course, but for the time being here is [...]