Archive for the ‘Case Studies’ Category

BHS case study: offline vouchers to online conversions

British Home Stores, or BHS as it is more commonly branded, is one of the most recognised and longstanding brands on the UK high street. First opening their doors in 1928, they now have over 179 stores nationwide and 100 franchise stores overseas across the Middle East, Europe and Africa. BHS is known for its [...]

Case study: Foot Asylum tackles mobile

Problem/Opportunity: In 2011 mobile commerce finally took off. With the increase in smartphone penetration being driven by the iPhone and Android, consumers were really starting not only to browse, but purchase through mobile devices. Last year Affiliate Window saw the share of traffic through mobile devices increase from 2% in January to 9% in December. In this period the [...]

a4u performance marketing insight for the travel sector

As part of their strategy for 2012 the good people at the a4u are conducting and publishing reports based on the industry’s vertical channels and topical issues.   Their first report this year is on ‘Travel within Performance Marketing’ and will cover areas surrounding attribution modelling, affiliate progression, longtail value and marketing budget through the [...]

Some a4uexpo highlights

Last month a number central London played hosted to the annual a4uexpo. You can view the full set of presentations here but we thought we’d pick out some of the sessions presented by AMC regulars: Together we can make the numbers work harder – Gary Bicker, Angela Greenwood, Chris Catchpole and Tom McLaughlin View more [...]

Affiliate Marketing Value Analysis in the Retail Sector

The following case study analyses the affiliate marketing activity of a large retailer with a primary focus in the clothing sector. They have opted not to be named but are happy to share the criteria and broad findings of an in depth study of their affiliate traffic. Here Client Strategist at Affiliate Window, Matt Swan, [...]